YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012 →
A Bright Roll survey early this year reveals 65% of marketers plan to reallocate campaign dollars from TV to online video.
Over 25% see online and mobile video as the two areas that will see the overall largest spend increase this and next year. Most marketers report taking advertising budgets away from television and display. Marketers plan to spend more on video because it works – video drives sales.
